From your Advertiser dashboard, go to Publishers > Private Offers > Create New Offer
Fill out all the details in the New Offer form, then click “Save Offer.”
In the Private Offers main page, you will see your newly-created Private Offer. You can now select publishers to extend this offer to by clicking the “Select Publishers” button.
In the Publisher List window, select the Publisher(s) you want to extend this offer to, and click “Submit Offer.”
You can monitor the status of each Publisher application with the “Approved/Declined/Pending” column in the Private Offers page.
Once the Publisher accepts your offer, their status will change from Pending (orange) to Approved (green), and the Private Offer will be in effect.